"Tcho’s creators beg to differ. The company, which sold its first chocolate in 2009, is privately held and will not reveal its revenue, except to say that sales have already reached into the millions over the last several years, according to Ms. Metcalfe, Tcho’s president. “By 2012 we hope to be profitable,” she said."
Let me review my counting skills: 2009, 2010! I only get one year there, so is this the answer to that perplexing question, how many is several? In the New York Times just one?
It may seem that this is a rather trivial thing to spark a blog post after all this time, and especially on the morning that election results are coming in, but isn't unreasoned acceptance of clearly questionable statements a dangerous component of our "volatile electorate" as we are called elsewhere in this mornings reports. Edmund Carpenter's phantom is still giving us lots of blows, and we are still taking them complacently.
Do read the article though, whatever Tcho's interpretation of the word "several," they do encourage fair trade and organic cultivation, and gives it's farmers Apple computers, so we now they are "right thinking people." Their chocolate may be good also- more research is required.
One modification of the "Favorite" cited above is that while Dr. Funk and I together go to Burdick's for Madagascar, I singly have been falling into addiction to Clear Flour bread's"Bouchons." I happen to know that they use Scharffen Berger, which isn't mentioned in the NYTimes article. I have been a customer of Clear Flour since the early 80's and I have to say that the quality of the product continues to amaze me. These little "Bouchons" are a case in point- the first one was interesting, the second time I said (to myself) "Hmm, these are rather good" the third time they seemed very good, then I started thinking "what is Christy doing here?" gradually the appreciation of these little chocolate pastries has expanded into a full fledged compulsion. That's how I define really quality and interest. Not completely revealed at first, a little mysterious, a growing fascination.